Updates! Get your Updates here…

Keep your backers engaged. That was the advice I got from several people who had experience running Kickstarters: Keep your backers engaged…

The most obvious vehicle for keeping your audience engaged is through updates. Updates require content, and take time to create. In December and January, well prior to the February launch of the Corsairs Kickstarter, I made a list of ideas I could write updates about. Updates about the progress of the campaign, naturally. Any milestones crossed, like being funded, reaching stretch goals, these were obvious, and I wrote last time about my planning for Stretch Goals. But what else could I write updates about?

The main page for the Kickstarter already contained an overview of the game system, and with a 36 page role playing game, if I expounded too much further on the specifics of the rules I may as well copy paste the rules book to the Kickstarter Page. I decided to take a mixed approach, keeping those ‘in-between the highlights posts’ about the setting of the game and some of the rules that I thought were neat aspects of the Corsairs system. With the mantra of ‘keep your backers engaged’ echoing in my head, I also decided that for the two weeks the Kickstarter was running, I would post one update every day.

Yes. One update every day. Over the course of the Kickstarter, from launch to two weeks later which marked the end of the project funding period, I wrote 22 updates. More than one a day, and more, by a long way, that I think I should have. It was tiring, of course, but I also wonder now whether the constant barrage of updates could have been off-putting to some prospective backers. This is a question and quandary that I don’t have an answer to, unfortunately.

Updates is one vehicle for keeping backers engaged, but there are other options. I decided, given that the Stretch Goals I had settled on mostly involved more content for the game, that I would run a poll for every stretch goal. These polls would ascertain which of the expansion zines would ‘make the cut’. I started using Survey Monkey, but found it didn’t suit my purposes quite as well as I had hoped. I soon switched to Google Forms, and found that a much more flexible and easy to use platform.

INSERT OBLIGATORY PLUG:

If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

END OBLIGATORY PLUG.

One other thing I decided to do during the Kickstarter was to include a shout out to at least one other ZineQuest zine every update. There was such a huge array of awesome looking zines, I thought it would be good to highlight as many other creations as I could. I do have to admit that I was worried I might lose some backers, who might choose a highlighted zine over Corsairs, but I also thought that some of those highlighted zines would end up leading more potential backers to the Corsairs page as well – swings and roundabouts. In end I decided that to hell with whether I would get a loss or boost out of highlighting other products, ZineQuest had a very excited and communal feeling to it, and a part of that was a slew of creators sharing each others stuff – something I was very glad to take part in.

So… 22 updates over the course of the Kickstarter, that ended up being around 12,500 words all told. I ran four polls, and across those polls tallied some 220 odd votes. In those updates I highlighted 23 other zines that took part in the Zine Quest. What did I learn?

39 updates to date…

I think next time I will try and tone down the frenetic pace of updates. So many updates hitting the inboxes of my backers was possibly, in retrospect, annoying. Being excited about something is one thing, sharing details and sneak peaks is one thing, but do it too much… I don’t know if any of the backers found it annoying, if you were one, perhaps comment below with your thoughts, but I think toning down the number of updates will not hurt. Don’t get me wrong, a Kickstarter needs updates! But I don’t think it needs quite so many.

Polls were great fun. I liked using the polls, and I really liked watching the results roll in. It gave me a sense of the number of backers engaging with the project in real time, and helped me work out which stretch goals the backers wanted to see most. Corsairs, with a majority of its stretch goals being for additional PDF content, was well suited to the use of polls. In another project, it might not be so well suited or relevant, but for this ZineQuest Kickstarter it was good fun.

Highlighting other zines was something I was very glad I did. The jury is out on whether I lost backers through it, or gained any, but it was just a good thing to do. I truly hope that some of the projects I highlighted gained backers off those updates. If I was running a Kickstarter outside of ZineQuest I would consider doing this, though not as often. Perhaps focusing on friends who were running Kickstarters in the same space as my own, or to projects or creators I admire. As a part of the ZineQuest though I felt it was something that fit really well. ZineQuest was a time of buzzing interactions, lots of liking, sharing, and resharing of links and posts between creators. With the general mood of this year’s ZineQuest being one of excitement I felt that it was fundamentally a good thing to do, and something that played into the spirit of the ZineQuest in general.

This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Stretch Goals

Should I, or shouldn’t I?

That was the first question I asked when thinking about running my Kickstarter. The answer seemed obvious: of course I should! What Kickstarter goes live with no stretch goals? What even is a Kickstarter with no stretch goals? Stretch goals are such a pervasive and common aspect to almost every Kickstarter I really felt that I couldn’t run the Corsairs Kickstarter without them.

Now I’m not so convinced, but more on that later.

Ok, so Corsairs was going to have stretch goals… for what, exactly? What would they be? I started, conversely, with what they shouldn’t be:

  • I didn’t want to add any weight to the zine. So no extra pages of content, no hard cover option, no extras that would go in the envelope…
  • I didn’t want to break the ‘rules’ of ZineQuest. So no colour cover, no colour art.
  • I didn’t want to be ordering things from multiple companies. So no bookmarks (I assumed these wouldn’t add a significant amount to the weight, so waived that consideration), and no stickers (see previous), because Mixam didn’t do either.

Ok, so now we have a start, a list of things I didn’t want to do. But why didn’t I want to do them? Simplicity. As this was my first Kickstarter, my first time printing anything, my first time fulfilling anything, I wanted to keep the process as simple as possible. Keep it simple, keep it straight forward, keep it within the cost parameters I had already worked out.

The last point there is really the most significant, I wrote about shipping in a previous post, and on backer levels, in both I had already costed out the options. Shipping particularly is an issue. From Australia to overseas shipping was going to cost $8.30 per zine, if I added anything to the zine (like extra pages, postcards, etc) and the weight tipped over the magical line of 125g it would cost me, even with the backers paying for a set amount of shipping. If it tipped over the 125g line shipping would jump to $13.50, and that would mean I would be inadvertently be absorbing and extra $5.20 per zine. That’s a significant amount.

So we have the why I didn’t want to do those stretch goals… what could they be instead?

Art by Felicity…

The first was always going to be art. My art was… ok. But professional art by a professional art doer was always going to be better. I had been in talks with a number of artists, and settle on Felicity Haworth. I loved her style, and I am glad to have had the opportunity to work with her. She has given flesh and bone to Corsairs in a way I could never have hoped to achieve on my own.

I settled on the idea of PDF supplements. This is not an uncommon thing in RPG Kickstarters – get to a certain level and the supplement on the ‘acid spitting borer beetles on Zargon XII’ becomes a reality! Ok, so this was a tested path for RPGs, Corsairs could do the same. It would serve three key purposes: it would provide stretch goal material, it would allow me to expand the Corsairs line, and, just as importantly, it would allow me a vehicle through which I could engage the backers. Yes! Do you want to see ‘Acid Spitting Borer Beetles of Zargon XII’ as the next supplement, or ‘Knife Wielding Voracious Voles of Seragon IX’? Vote here! Sounds like I am not taking it seriously, and that’s not the tone at all. I thought it would be a great way of involving what I hoped would be a growing community around the Kickstarter in decisions and choices – what did they want to see next? What aspects of this little zine about Sky Ships and piratical adventures would people like expanded upon? It would also help me create content for the game that people actually wanted. Was it background material? Was it a campaign to play through? Was it more rules on area X, Y, or Z? I wrote down the ideas for about a dozen different potential supplements, and then refined it to six:

Strange Customs

Strange Customs is a Corsairs campaign. A customs and storage company in Teboa has been transferring goods coming into port to storage sheds in the interior of the island. A quartermaster with the Corsair ship ‘The Harlequin’ has noted some discrepancies in the log notations. A number of Corsairs captains want the matter brought before the Council, but some proof is needed to add credibility to the claim. Is the customs house skimming off the top? Or is something deeper unfolding?

Jewel of the Molten Sea 

A background zine to Teboa including details on the island, the main port, trades, piracy, the influence of empires, important people and places, and adventure hooks every step of the way.

The Molten Sea 

A background zine to the Molten Sea including details on the dangers and places, rumours and stories of fouled ships and lost treasures, and an exploration of the people and denizens of the floating islands.

Speed, Strength, and Wits 

Expanded rules for Corsairs with a particular emphasis on character development. It will include advancement tables to extend character development and growth.

Smoke and Oakum

Expanded rules for Ships and Sailing, including modifying ships and special ship abilities.

Batsh*t Crazy 

A Corsairs campaign. The chance discovery of guano smugglers has much bigger implications than anyone could have guessed.


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If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

END OBLIGATORY PLUG.


Of course, I had no way of knowing whether we would hit any of these stretch goals. But I knew I wanted each to have it’s own art. To that end I asked Felicity to quote me for art for these supplements, and I included that in the stretch goal ‘price’. Originally I set each stretch goal to open at $1000. This would cover art, as well as the cost of writing, layout, and everything else they entailed. At some point during the Kickstarter I decided I wanted to reach more of them, and dropped the ‘levels’ to $750. In the end we unlocked three stretch goals, new art, and two new PDF supplements.

To decide what those supplements would be I turned to surveys. These I sent to backers via ‘locked’ updates. First I tried Survey Monkey, but this platform just did not work the way I had hoped it would, and I shifted to Google Forms, which worked perfectly well. These surveys maintained a solid engagement, and helped me identify which supplements people wanted. Anyone following Corsairs will know, Smoke and Oakum was the most highly voted for. Once that had been locked in the next clear winner was Speed, Strength, and Wits.

Google Form results for the second supplement…

I had assumed that the campaigns might have been near the top, potentially the background book on the main island in the setting, so it is fair to say I was surprised that both the most highly requested supplements were for expanded rules. I was surprised, but in a good way. Smoke and Oakum has already been released, and Speed, Strength, and Wits is not too far away from being ready for release as well.

So I wrote at the top that I wasn’t convinced about stretch goals. This may be specifically for the ZineQuest, maybe they are more important for a standalone kickstarter… But I am torn. On one hand it has given me the opportunity to add some really neat content to the game. It has also, I hope, added some serious value to the price backers of the Kickstarter got from their pledges. On the other, I wonder: how many of those backers joined (or didn’t leave) thanks to the stretch goals. Maybe some? I’m not convinced that too many would have joined on the basis of the stretch goals. Maybe that is down to marketing, maybe it is down to being a zine format game, and maybe it is down to being a ZineQuest game, and that stretch goals would play a larger or more ‘felt’ role in a standalone kickstarter. Food for thought… I think if there is another ZineQuest, I would take more time to ponder the question I first asked myself: Should I, or shouldn’t I? For the ZineQuest my jury is out. For a stand alone Kickstarter, I still think they are a valuable addition to the campaign.

What did I think of adding supplements as stretch goals? I was paid to write them when the funding goals were met, the amount I was paid was reduced by the Kickstarter fees, and then by the dropped backers, but I was paid, and if I planned well, then I was paid appropriately. Smoke and Oakum released a month ago, and a majority of the audience who might buy it already did – that is both a good thing (providing the stretch goal level was priced well), and needs to be considered when looking at subsequent sales. If I release a further supplement for Corsairs, one that wasn’t a stretch goal, will people buy it? Well, we’ll find out in the future, and maybe I’ll finish this train of thought then…


This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Pixels and Pages

One of the things I assumed when creating the Corsairs RPG Kickstarter, is that the digital (PDF) copies would be a more popular option than the physical copies.

I was wrong.

Nevermind that I was wrong for now… why did I think digital copies would outsell physical copies?

Shipping. In the simplest of terms, the answer was shipping. Shipping is expensive. Shipping from Australia is especially expensive. A couple of posts ago I wrote about the costs of shipping. Last post I wrote about the different backer levels, and the prices I came to for each of those. But to summarise: I had decided that the backer levels would be set at $10 for a digital only copy of Corsairs, and $15 for a physical copy, with the cost of shipping added after the Kickstarter had funded. Now, these prices are in Australian dollars, and so translate well into the US and UK currencies, which I assumed would be my largest sources of backers. Shipping domestically would add a cost of $2, and internationally would add a cost of $8. Bringing the total for a physical copy domestically to $17 AUD, and internationally to $23 AUD. At the end of the day this is a price that is more than double the cost of the PDF. Based on that I would completely understand, and expect, that a majority of international backers would opt for the digital reward level.

Yes, currencies play a key role, and $23 Australian dollars in US dollars or UK pounds is a better proposition (at the time of the Kickstarter it was around $16 USD for the shipping and the physical copy combined). Compared to the cost of the digital backer level, it was more than double. Based on this, I assumed that the digital version would receive more backers than the physical.


INSERT OBLIGATORY PLUG:

If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

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As I wrote above, I was wrong. At the end of the Kickstarter Corsairs had 236 backers, funding at 274% of it’s goal. Of these, 80 backers opted for the digital only level, while 148 opted for the physical level. 63% of backers opted for the physical level, representing 79% of the funding for the project. Compared, only 34% opted for the digital only level, representing 20% of the money raised. With the final percent coming from the few lovely people who backed but opted for no reward.

Interestingly, and annoyingly, the Kickstarter Fulfillment tab gives you the number of backers by country, but no option to filter that by backer level. So I had 236 overall backers, and 148 backers for the physical copy, and the fulfillment tab tells me that 149 of those were in the US (that’s obviously 149 of the 236, not the physical copy). But it’s interesting data nonetheless. Counting by country I had the following:

  • US – 149 backers
  • Australia – 28 backers.
  • UK – 18 backers
  • Germany – 10 backers
  • And a whole bunch of other countries with 1 or 2 copies, from Spain to the Philippines, from Norway to Puerto Rico.

So… why did people opt for the physical game?

I have no idea. I think the most likely answer is that many people, when they can afford to, prefer to have a physical thing, a manifestation of their pledge, and a book to thumb through. I know personally that I like to have physical copies of the RPGs I own where possible. I can’t explain why, but I prefer reading a physical copy than a digital one, and there is a visceral element that plays a key role as well.

Ok, so what does this mean?

Well, on one hand it’s nothing more than an observation. On the other, I think I would be very hesitant to run a Kickstarter that offered no physical copy. It seems that people like their physical books/zines, and that neglecting that would potentially turn away a number of backers. How many of the 148 backers I had, that opted for a physical copy, would have backed for a digital copy I will never know, but some, perhaps a significant number, would have been lost, of that I am sure.

So the next Kickstarter I run, and there will be one, whether for the next ZineQuest (presuming there is one) or independent of it, I will make sure to include a backing level that is for a physical copy…


This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Shipping a game about Ships…

One of the biggest costs for any Kickstarter that is shipping a physical product is… well, shipping. This is especially true when to or from a country like Australia, where ordering a game from overseas can cost more for postage than for the game itself. I was seriously worried about the costs of shipping, seriously worried that if I got the weights or sizes wrong, the parcels I was sending would be bumped into a different category, and therefore end up costing significantly more per zine. As I wrote in my last post, one of the only things I was certain about in the beginning, was that I was uncertain of so many things…

Many Kickstarters absorb some or all of the shipping costs by wrapping them into the backer level prices. I thought I might be able to absorb some of these costs, but that if I tried to absorb too much, the price of backing for the physical zine would balloon to a point where it was ridiculous. I decided, after much uncertainty, to add shipping as a cost after the Kickstarter. Kickstarter allows you to set an amount for shipping, and I set one for domestic shipping, and one for international shipping. I could have used a service like Backerkit, which would have allowed me to collect pledges after the campaign was over. But these have fees, and I thought the cost of doing so would not be much different than doing it through Kickstarter.

It’s important to note, and it may be obvious, but Kickstarter has fees – usually a bit more than 10% of the money raised. Shipping is included in this amount, so whatever you charge through Kickstarter for shipping, will be included in the money raised before Kickstarter takes it’s 10%. I said this may be obvious, but when you are setting backer levels you may easily remember that 10% will be taken as fees. But when you are setting the shipping costs you need to remember this 10% (approximately) applies to them as well.

Before I go too much further there are three key things I was trying to work out at this point. How much would a backer pay for a physical copy, what would I put for the shipping costs (domestic and international), and how much would the funding goal be? Getting one of these right doesn’t necessarily mean the others are correct, and setting either the backer level or funding goal too high would turn off potential backers. The backer level needed to be priced in order that the money gained from a backer would cover the costs of producing the game for that backer. Of course, the economy of scale is at work here (the more zines I print the cheaper per zine they are), and I needed to be able to price out a range of things before I could settle on a solid figure for either. I wrote in my last post that I decided to set the funding goal around a print run of 200 copies, with the idea that if we got more than 200 backers who wanted the physical zine, the excess of funding would cover the next step up in the printing. I also decided to base my backer level costings around the idea that I might only print 50 copies, in which case the cost per zine would be higher. I feel these were conservative choices, and they were partly driven by the idea that more international backers would go for the digital only rewards than the physical rewards (spoiler: I was wrong).

Not the most beautiful tests, but they were a beginning…

Setting a funding goal meant I had to be able to make a good estimate for what it would all cost – if I printed 200 copies, and included a little of the shipping, envelopes, everything else required, a safety buffer, and the Kickstarter fees – how much money would I need to be able to hit print? So what were the costs?

More research was called for. The biggest hurdle was postage… What was the size of the finished package going to be? What was the weight? These things impact the cost of shipping significantly. I printed test copies off to see what the weight might be – but the tests were not the right gsm, not the right cover card, the envelope I added wasn’t the same as the ones I would use in the end, but these tests gave me a good idea.

Shipping from Australia Post is based around the size and weight of a package (surprising, I know). For a zine, I could get away with sending them as letters. Given the size of the envelope I had the following costs…

Domestic shipping through economy post, using a large letter (which would be the size of envelope), would cost me:

  • $2.20 if it was up to 125g.
  • $3.30 if it was more than 125g and less than 250g.

Internationally sending a large letter through economy post would be:

  • $3.20 if it was less than 50g.
  • $8.30 if it was between 50g and 125g.
  • $13.50 if it was between 125g and 250g.

I did not think it would be more than 250g, but it could easily have been more than 125g, the envelope counts too of course. While the difference between 124g and 126g in costs for shipping domestically is small, it jumps by more than $5 internationally, which is not an insignificant leap. Especially when I did not have an exact idea of how much the zine, envelope, etc would weigh, just a rough estimate.

Once I had settled on Mixam as the printer, they were kind enough to send me estimates of the weight of a single book, I also bought a few envelopes and used the heaviest for my calculations. Despite all the tests and estimates I still wasn’t 100% sure what the prices were going to be until I actually walked into the post office and was relieved to find I was right – it is within this size of 260mm x 360mm x 20mm, and less than 125g? Well, I’m not 100% because I haven’t had them printed yet, but I estimate that is the correct sizing and weight to be…

INSERT OBLIGATORY PLUG:

If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

END OBLIGATORY PLUG.

With the tests made and weighed, adding in a heavier envelope of the correct size for good measure, I made the judgement that the zine would, in fact, weigh less than 125g, but more than 50g. This would mean that shipping domestically *should* cost $2.20 per zine, and internationally *should* cost $8.30 per zine.

Getting ready to pack the printed zines ready for shipping…

When I looked for envelopes I found plenty of options, but the ones I found early were quite expensive, at about $90 for 200, including shipping I rounded to $100, and that meant $0.50 per zine. Shipping labels I found for $30 (I could have gone cheaper, but wanted to be able to print them out – more on this in another post).

So what were the costs looking like given the ideal plan of shipping 200 copies?

  • Printing ($400 for 200 copies)
  • Envelopes ($100 for 200)
  • Shipping Labels ($30)
  • Shipping Domestic ($2.20 per zine)
  • Shipping International ($8.30 per zine)
  • Margin for screw ups (5-10%)
  • Kickstarter and processing fees (10% ish)
All packed up and lots of places to go…

I decided to absorb a small portion of the shipping costs by rounding the cents down to the dollars, $2.20 and $8.30 became $2 and $8. Ahh! But… Kickstarter collects that shipping as a part of the funding total and then applies it’s fees… so 10% (roughly) of each of those values was taken by Kickstarter… a point I initially (and stupidly) overlooked. Luckily I had built a margin for screw ups.

Of course, if I got 200 backers all of this would work out perfectly… which is why I based my final choices for the backer levels and funding goal on the more conservative estimation based on printing only 50 copies, where the costs would be defrayed over far fewer backers, meaning less profit margin on each zine. More on that in the next post though…

In the end, after all was done and dusted, Corsairs ended with 149 Backers wanting a physical copy. I posted those out a few weeks ago, and it cost a little over $1100 to do so. Meaning, of course, that a bit less than a third of the money raised by the Kickstarter when into postage.

This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Certain of my uncertainty

When I decided to run a Kickstarter as a part of the ZineQuest, I was pretty sure that the only thing I was certain about, was that I was uncertain. I was uncertain of so many things. But… let’s start with what I knew:

The original test print with the original art (drawn by my own hand – the backers are lucky we found Felicity! 😀 )
  • I knew I would run a Kickstarter for ZineQuest.
  • I knew that it would be for the game Corsairs, which was designed, tested, and written.
  • I knew that I would do the layout, editing, and to begin with at least, the art for the project.
  • I knew that I would have three funding levels – one thank you, one digital only, and one print and digital.

So what didn’t I know?

  • I didn’t know what money amount I should set the funding goal at.
  • I didn’t know what price I should set the backer levels at.
  • I didn’t know what the costs involved would be.
  • I didn’t know how many updates to plan for.
  • I didn’t know if I should do Stretch Goals? If I did, what would they be?
  • I didn’t know how to advertise my Kickstarter, or get the word out beyond posting it on my social media.
  • I didn’t know how big the envelopes would need to be.
  • I didn’t know how much shipping was going to cost.

And soooooo many other things…

I started with one thing: what would the costs for printing be? I inquired at a local printers and looked at Mixam online. From the local printer and from Mixam I looked at printing quotes for 50, 100, 200, and 300 A5 zines with a range of paper qualities and cover types. In the end I knew that I had to settle on something, so I chose to run with an internal book of 32 A5 sides, printed on 115gsm silk paper, and a 4 side cover in 250gsm with a laminate finish, saddle stitched. This was the book all my prices were based on, and the book I would eventually print. I had no intentions to including stretch goals that added colour, special effects, or anything of that nature. My reasoning? This was a first experiment at a Kickstarter: keep it simple the first time around, follow the ZineQuest guidelines, and get it done successfully.

Originally I was going to use a coloured card cover, but to have it laminated locally was going to involve a second business, and that was going to push the prices up higher. Going local was something I wanted to do, but with fewer options available, and a much higher cost for printing involved, I ended up going for Mixam. This was a final choice I made during the Kickstarter.

The finished booklet! So good!

If I was to print 200 locally, it was going to cost around $675, through Mixam with the same paper weights and laminated cover, it was going to cost a little over $400. With uncertainty the name of the day, especially around the costs of everything involved, I decided to go with Mixam. I had read good reviews of Mixam’s printing quality, and while I would have liked to support a local business, I made the choice to go with Mixam.

While I was working all of this out I became painfully aware of how much international shipping was going to cost. So how to price out a funding goal? I made the assumption that international backers would tend to go for PDFs (I was wrong), and assumed that the printing costs therefore were likely to involve a smaller physical print run. The cost of printing overall goes towards working out the funding goal level, but divided by the number of booklets printed it contributes to the price of the backer level. For the Funding goal calculations I decided to hope, and chose to use the prices for 200 copies. For the backer level prices I decided to go conservative, and run with the per zine cost of a print run of 50. I was hedging my bets, hoping that the price of the larger run wouldn’t make the funding goal too high, but trying to ensure that the backer level prices were high enough to cover a worse case scenario. I was happy I made those choices…

That worked out, what else did I need to know to work out the Funding Goal? What were the other costs involved?

  • Printing ($400)
  • Art (?)
  • Envelopes (?)
  • Shipping Labels (?)
  • Shipping (?)
  • Margin for screw ups (?)
  • Kickstarter and processing fees (10% ish)

While I was researching the costs of printing, I was also working out the costs of shipping, but… I think I have written enough for now. The next part will come next time.

INSERT OBLIGATORY PLUG:

If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

END OBLIGATORY PLUG.

This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.


Smoke and Oakum has Launched!

Smoke and Oakum is the first supplement for the Corsairs RPG; and delves into the world of Sky Ships and sailing the skies of the Molten Seas.

In it you will be able to find rules and guidelines covering:

  • The effects of fair weather or challenging winds.
  • Rules for encounters with storms, shoals, and more of the dangers that can foul a sky ship.
  • Guidelines for running a crew or factions within a crew on board a ship.
  • 6 new Conditions that can have a serious impact on a ship and it’s crew.
  • Rules for chases which expand on the recommendations in the core rules, and include bonuses and setbacks for starting a chase at a lower or higher level than the target ship.
  • A ship may gain a Reputation, or be upgraded, and there are a range of upgrade options from a Figurehead to larger cannons all of which can make a ship better, more fearsome, or more dangerous.
  • Two collections of stat blocks for enemies a Corsair Sky Ship might face off against, one titled ‘Sails Ho’, and the other ‘Here There Be Dragons’…

Sitting at 32 pages from front cover to back cover Smoke and Oakum is almost as big as the core rules.

Of course, Smoke and Oakum also includes more of Felicity Haworth’s wonderful art, and I hope you love how she has brought the world to life as much as I do!

Also included is a new and updated Ship Sheet, including room for marking a ship’s Point of Sail, details on the Crew, and other sections to accommodate the added rules in Smoke and Oakum. There is a page of Condition Cards, which may be printed and cut out to help track the conditions player characters or a ship might be suffering from at any given time. As well as a faction sheet, for play groups who want to delve into the murky waters of a conflicted crew.

Smoke and Oakum is a supplement that adds new material geared toward making your play experience as Corsairs sailing their infamous sky ships a more interesting, dramatic, and exciting experience!

You can find Corsairs on DriveThruRPG here.

You can find Corsairs on Itch.io here.

For those who love the art in Corsairs as much as I do, the artist is Felicity Haworth, and you can find her work here.

Smoke and Oakum

Smoke and Oakum is the first supplement for the Corsairs RPG, and delves into the subject of Sky Ships and sailing the skies of the Molten Seas.

Sitting at 32 pages from front cover to back cover it is almost as big as the core rules, and covers a lot of ground. In it you will be able to find rules and suggestions covering a slew of topics, from the effects of fair weather or challenging winds, to rules for encounters with storms, shoals, and more of the dangers that can foul a sky ship. There are guidelines for running a crew or factions within a crew on board a ship. 6 new Conditions that can have a serious impact on a ship and it’s crew. There are rules for chases which expand on the recommendations in the core rules, and include bonuses and setbacks for starting a chase at a lower or higher level than the target ship. A ship may gain a Reputation, or be upgraded, and there are a range of upgrade options from a Figurehead to larger cannons all of which can make a ship better, more fearsome, or more dangerous. Of course, Smoke and Oakum also includes more of Felicity Haworth’s wonderful art, and I hope you love how she has brought the world to life as much as I do!

Also included are two sets of stat blocks for enemies a Corsair Sky Ship might face off against, one titled ‘Sails Ho’, and the other ‘Here There Be Dragons’, and I’ll leave it to you to imagine what might be covered in the second!

At the back of the book is a new and updated Ship Sheet, including room for marking a ship’s Point of Sail, details on the Crew, and other sections to accommodate the added rules in the book. Lastly there is a page of Condition Cards, which may be printed and cut out to help track the conditions player characters or a ship might be suffering from at any given time. In short, Smoke and Oakum is a supplement that adds a lot of new material, all of it geared toward making your play experience as Corsairs sailing their infamous sky ships a more interesting, and nuanced experience. I am really thrilled with how Smoke and Oakum has come together, and I hope anyone who snags a copy of Smoke and Oakum will get a lot from the book!

I expect Smoke and Oakum to be available from DriveThruRPG and Itch.io within the next ten days, and I’m really excited to read what people think!

Speaking of which… if you have a copy of Corsairs consider heading to DriveThruRPG or Itch.io and giving it a rating or review, these things really help, and are very much appreciated! If you missed the Kicksarter and are interested in a physical copy of the zine, there are still some copies left from the print run, contact me at caradocgames@gmail.com for details. I am looking at a bunch of options to allow me to sell physical and digital products online at the moment, but I haven’t made any decisions on that front just yet.

Phew… So what’s next? Well, I am currently working away at Speed, Strength, and Wits, which will take a look at characters in the same way Smoke and Oakum took a look at Sky Ships and sailing. Beyond that… who knows. I am working on an adventure at the moment that I may just write up and put up for sale, and I have a half a dozen things I would have liked to include in Smoke and Oakum but just wasn’t able to fit in. If there is interest, I am keen to keep developing the Corsairs world!

Beyond Corsairs I am working on a new RPG setting and system that I was hoping to launch later this year, but which I may just hold on to in anticipation of next year’s ZineQuest (presuming Kickstarter run it again). I am really digging the theme and world I am currently developing, so we’ll see how it progresses!

Lastly, if you want to keep up with Corsairs, and everything else happening at Caradoc Games, head here to join our mailing list, or follow us on twitter @caradocp or @caradocgames

Sailing on Fair Winds…

Corsairs has been shipped. After receiving everything, my wife and I spent a couple of days packaging the games up, printing labels, and preparing, and today I took them to the post office and off they went…

Before

It was a surreal and uplifting feeling, handing them over in their stacks – this stack to Aussie addresses, this stack to the UK and Europe, this to the US… but it is done! I do not doubt there will be delays, given the pandemic sweeping the globe everything has slowed down and mail is one of those things that has been impacted, but the journey has begun!

After…

Shipping, all added together, was the most expensive part of making Corsairs. Over a quarter of the money made from the Kickstarter went toward paying for shipping costs. I would have loved to have been able to charge less, but shipping from (and to) Australia is expensive. It was one of the reasons I had both a PDF and physical option on the Kickstarter, and I was honestly surprised that far more people wanted a physical copy, than backed for the PDF only. I have to admit that I really like having a physical copy of my games and books myself, so I shouldn’t be that surprised! I really hope that when Corsairs arrives you enjoy it. That you enjoy reading it, enjoy the feel and look of it, and enjoy playing it.

If you get the chance, please consider heading over to DriveThruRPG or Itch.io and give the game a rating; ratings and reviews help immensely!

In any case, with that out of the way I am now focused fully on Smoke and Oakum. The final draft is mostly written, so things are getting close! I am hoping to have Smoke and Oakum out by the end of August, but we shall see how we go! The art is in, and it’s looking amazing. I can’t wait for you to see it!

I’ll be writing a bit more about Smoke and Oakum in the next update, until then I wish you a fair wind!

Set in Stone…

A little later today the files for Corsairs will be heading off to the printer. At this point, everything is set in stone. I am nervous, and excited. Once printing is finished we will begin the process of fulfilling the physical copies of Corsairs!

In other news, progress on the follow up zines has been slow, but ongoing. There are some fun new things for Ships and Sailing in the upcoming release Smoke and Oakum, and expanded options for characters and development that I think add some nice features in Speed, Strength, and Wits. Felicity has completed the art for Smoke and Oakum, and it is looking fantastic! I am really impressed with the work she has done to help bring life and energy to Corsairs, I’m sure you will agree.

It’s been a chaotic time, from a bush fires to a pandemic, to social upheaval. Given these very real and very important events I have felt that trying to push and market Corsairs in this time is insensitive to those issues. So Corsairs sits, at the moment, slowly ticking away. I have been pleased to see Corsairs gather a few more sales on DriveThru and Itch, and hopefully this continues with the release of Smoke and Oakum. I am considering developing and writing a mini-campaign for Corsairs to supplement the line, but that will depend on how the follow up zines progress. Beyond that, there are a few more games in development that will either see light later this year, or be more fully realised for 2021, perhaps as a part of the ZineQuest then, if it runs again.

I know I have been quiet of late, but things have been ticking along. I hope to shift back to posting more regularly soon…

Setting Sail

Corsairs has set sail! After the Kickstarter launch as a part of the ZineQuest in February, backers have finally been sent their digital copies of the Corsairs RPG! Before hitting send I was a mix of nervous and excited, immediately afterwards elated and relieved! Corsairs has been released!

Corsairs is a role playing game zine containing the full rules for character creation, and character actions, as well as for ships and sailing the skies of the Molten Seas. Scattered throughout is background information on the floating islands, and the setting of Corsairs, as well as wonderful art from Felicity Haworth. When you buy Corsairs you will also get separate files for the character sheet, the ship sheet, and two rules reference sheets.

Corsairs is available now on itch.io here.

You can also find it on DriveThruRPG here.

If you get a copy, please consider leaving a rating or review!

For the next two weeks I’ll be gathering feedback and questions on Corsairs, before I send the files off to be printed. I’m excited, and I hope anyone who gets a copy enjoys reading and playing the game half as much as I did writing and developing it!