Rascals is live!

Rascals is live on Kickstarter now! You can check the project page out here.

On the project page I preview some of the wonderful art created by Juan Ochoa, and you can also see my first foray into creating a project video…

I’m really thrilled with how this project has come together, the black and white interior, supported by the sublime artwork of Juan Ochoa, looks really nice (in my very biased opinion). I can’t wait to see how the project goes!

On the Cards… A Question of Design

You’ve been called back. Back to the life you thought you had escaped. A foul plot is afoot…

Rascals is an action-adventure science fiction role playing game. It was inspired by such movies as Rogue One, Bourne, The Dirty Dozen, and so on.

Rascals uses traditional playing cards as the core engine for resolving skills tests and challenges. Today I want to talk a little about how this works, and some of the design decisions I made when creating this system.

You can find the pre-launch page to Rascals here, hit Notify to follow the project…

Context

Before I delve into why I made the system this way we need to know how the system actually works.

In Rascals each player will have a hand of cards. When a player undertakes a Challenge, or Reacts to something, they will play a card from their hand into the middle of the table (called the Pot). The GM (called the House), will also play a card according to the Difficulty of the Challenge or React.

  • Easy: The House will draw two cards, will discard the higher card face up, and play the lower card face down into the pot.
  • Average: The House will draw and play a card to the pot.
  • Hard: The House will draw two cards, will discard one face up, and play the other one (note that the House can choose which to play).

Discarding a card face up in an Easy or Hard Challenge will give the player some indication of what they need to succeed. The House may choose the card to play in a Hard challenge, because many adversaries have abilities that can be activated when they play a card of a specific suit. Sure the House may play a card thinking they have a good chance of losing the Challenge, but it might mean that the Adversary gets to do something extra, or special…

Players will redraw cards on Reactions, but not for Challenges they undertake. Cards are the characters inspiration, their drive, and their focus. If they get caught in a series of Challenges – a chase, a complicated engineering problem, heated debate, or firefight, their hand will slowly dwindle. Their options will contract…

Why?

Because in the movies this game is inspired by there is always that dramatic narrative, the heroes are challenged, they are set upon, beat down, they escape and struggle, thrown from one bad situation into another, they are running out of options, out of luck…

Until…

They manage to duck into a cafe and avoid pursuit, find that vet’s clinic and patch themselves up, or lay low in a dive-hotel, giving them a chance to reset, draw breath, plan…

This is the drive behind Rascals, the second act, the false victory leading to despair up to the point where all seems lost, but…

The purpose of this system is to have the characters pushed, to stress their hand and their Hustle (that’s another post), encouraging the players to find ways their characters can break the momentum, change the scene, take control, seize the initiative.

When characters find space in a scene they can use a Second Wind to regain cards or heal some, if they escape a scene they can redraw their hand… it’s about movement and momentum. About changing the ground. It’s about the characters, beat down and hurting, relentlessly pursued, struggling as they roll from one encounter to another, and finally managing to find space, time, to catch their breath, to reform…

This momentum swing – in a narrative arc going from the second to third act and back again – is exactly what the card system in Rascals is designed to reflect. Players should start feeling powerful and in control, slowly feel the pressure mounting as the action builds, then feel the drive to force change – a change of momentum, a change in scene, an escape and reprieve…

Rascals is all about that second act, when things start going sideways for our heroes, when, in the movie theatre, we are on the edge of our seats waiting to see how they’ll escape this one… and the relief and excitement when they do, when they pause the tempo, when they manage to find a way to wrest back control.

Did I mention the prelaunch page? It’s here… go hit Notify!

mockups-design.com

Rascals, in 3, 2, 1…

Rascals is preparing for launch… Find the prelaunch page and follow along here.

Rascals is a science fiction table top role playing game of action and adventure. The game system uses traditional playing cards and poker chips, and is designed to bring the tension, twists of fortune, and calculated gambles of action adventure stories to the fore. Rascals is ideal for 2-5 players, including the GM.

You are Rascals: ex-special forces, spies, or crooks. Hard boiled types who worked together in the hottest zones during the former unpleasantness. You were some of the few who managed to get out, make a new life, but something has changed all that…

Now the old crew is together again, you Rascals who survived the bloody final years of terrible war, have been pulled back. An abominable plot is unfolding in secret… 

From high-tech cityscapes to shattered habitation domes, through the heaving corridors of stations in chaos to empty transfer stations and the broken worlds beyond… Where will your path lead, and what awaits at journey’s end?

At 36 interior pages, with a 4 page cover, Rascals is bigger than my previous game: Corsairs. Inside you will find the rules for character creation and play, as well as rules for vehicles and space ships. A part of the rules includes a system the GM (called the House) can use to generate the problem the characters face, as well as which character or characters is somehow tied to it.

In addition to the physical zine, when Rascals drops after the Kickstarter ends, I will be adding a free DLC to the Table Top Simulator Workshop, which includes cards, chips, editable character sheets, and everything you need to play the game.

A work in progress… And a big shout out to Michael Jamieson who helped put this together!

Rascals is perfect for an action-fueled campaign, follow the prelaunch page to get notified when it launches!

Announcing: Rascals…

Kickstarter has officially announced Zine Quest (you can find the link to the KS announcement on my Zine Quest page here, along with a bunch of links and articles I hope anyone thinking of undertaking Zine Quest will find useful).

My project this year is Rascals. In Rascals you play ex-special forces, intelligence operatives, or crooks who operated as a team during the final years of the civil war that wrought havoc on the Network of Star Systems now administered by the New Government.

You thought you had left that life behind, when the peace accords of Luyten B were signed and the ink had dried. but something has happened to pull you back in…

In Rascals your character will be one of four archetypes: The Brains, The Face, The Muscle, or The Stick, each tied to a suit of cards. Characters have archetype powers and tricks they can use to manipulate the outcomes of the challenges they face.

Game play is built around cards, with the players sharing a deck, and the GM having a deck of their own. Poker chips are also used to measure character health and energy (called Hustle), ammo that can be spent for extra hits, as well as power and damage to vehicles and ships.

Rascals will be a 40 page zine, including rules for character creation, creation of the problem the characters face, rules for actions, combat, space ships and vehicles. A lot is packed into a small zine!

I’ll be writing more about the rules and the setting in upcoming posts, as well as dropping the link to the prelaunch page for the Kickstarter… until then, strap in and get ready for a wild ride!

Locked and Loaded

I was unsure what to do for the 2021 Zine Quest, and I wrote last time how my fantasy RPG, Heralds, was approaching a point where the project was too big to fit comfortably into the Zine Quest format. I could have cut it back, but I like the systems, and I felt it would lose too much if it was cut shorter. I bit the bullet and did what any self-respecting Zine Questee would do, I decided to write a different game.

In fairness I had the core of the system already written up, so I wasn’t coming at it from nothing. I knew the genres and themes I wanted to hit, they were baked into the system I had dusted off. So what did I do?

First, I made a few more notes, and left it at that for a week.

In that week I did three things before really delving into the system, setting, and writing. I worked on finding an artist whose style matched my feel for the setting and game, I looked for fonts that would work in a similar vein, and I started developing the layout and look of the zine.

Normally I tend to get writing first, so this was a departure from the established routine for me. Why did I go this route? To be honest, it was the fact that while I had a feel for the game in terms of what I wanted out of the mechanisms and setting, the setting itself was nebulous, it was feelings and emotion, a pace and rhythm, a soundtrack with no lyrics. I felt that getting a good grip on the visuals of the game would help me ground the the rules and setting, provide inspiration and limitation in equal and needed quantities. I’m glad I did.

I found an artist I am really excited to be working with, I won’t say too much just yet (not until there is something to show alongside), but I will say that I think his work is going to make Rascals look absolutely brilliant.

I started working on the layout. With Corsairs the game was originally envisaged to be more of a old-time worn look, faded leather and the like. With Rascals I wanted to make something stridently black and white, something that would fit within the two-tone rules for Zine Quest, and really sit comfortably within that space. I am really happy with how Rascals is looking at the moment, and I think once the art is dropped in, it will really look amazing.

Lastly I looked at fonts… and well. That’s a whole thing. Finding fonts that fit the style you want, but making sure that they are free for commercial use (or that you can get hold of a license for them), is not as easy as it could be. A lot of the fonts that come with Word or whatever program you happen to use might be free for personal use, but not for commercial use. I looked through a whole slew of fonts before settling on two I really liked. One will be used for all the headings, and the other for the body text. The 3D and gradient overlay effects for the title and contents pages were all done in Affinity, and fit the theme and game perfectly in my opinion.

So, a little update on where I am at in the lead up to Zine Quest 2021. I will be back with more on the subject, and back with some reflections on the year past (and hopes for the year ahead) in another post.

Where-ever you are, I hope you and yours had a lovely Christmas/Holiday period (if you celebrate such things), and a smashing new year (again…).


This article is a part of a series about running a Kickstarter campaign for Zine Quest, you can find the other articles in this series here.

Implications…

Earlier in this series of articles about running a Kickstarter (links to all of which can be found here), I wrote a post called Levels and Goals in which I talked about setting the backer levels, the prices for the backer levels, and the funding goal for the Kickstarter. The relevant part is that I had decided that the physical zine would cost $15 AUD, and the digital only zine would cost $10 AUD. In the linked article I delve into why I made these choices, and for the digital zine that level seemed on par with what a lot of other ZineQuesters were charging for their digital zines (Australian Dollars translates well into US Dollars, with a $10 AUD level costing about $6.70 USD when the Kickstarter launched).

All of this has implications…

I don’t mean implications for the Kickstarter, though obviously pricing is important, and I’ve lost track of the number of times I have written hand-wringing articles about the added costs of shipping. No, I mean implications beyond the Kickstarter.

Corsairs funded (yay!), the physical rewards have been sent, and of the two digital supplements that were unlocked as stretch goals one has been fulfilled, and the other will be fulfilled in the next few weeks. But, what about after the Kickstarter? What would I do after the dust had settled and the Kickstarter has been fulfilled? Is that sweet goodnight for Corsairs?

Obviously not. I had always planned to have Corsairs available to buy digitally through both Itch.io and DriveThruRPG. What I had not considered was the implications of setting my backer levels, and what that might mean in the months that followed…

At the moment Corsairs is available on both Itch.io and DriveThruRPG for $7.99 USD. Why this price? Why not cheaper? I mean, it would be nice to have Corsairs sitting at say $4.99, and appearing in the ‘Popular Under $5’ lists on DriveThru. It’s certainly a more appealing price, and likely to lead to more sales. So… why?

Well, the reason comes back to implications… The backers of Corsairs spent good money supporting my Kickstarter, and without them it wouldn’t be a success, and certainly wouldn’t be available as it is. For the digital only copy backers paid their $10 AUD. How would they feel, having supported me, to turn around and see the game on sale for cheaper? Is it a betrayal of sorts? Would I be disrespecting them? Playing them for fools? Would I be undermining any future Kickstarters I run through such disregard?

All these were thoughts that swirled through my head when it came to putting Corsairs up for sale as a digital product. While the backer prices I set were a reasonable choice for the sake of the Kickstarter, they had implications and set (in my head at least) boundaries on what I could or should charge after the Kickstarter… How could I place Corsairs up for sale for less than what my backers paid? In the end I didn’t. I have no doubt that a number of purchases have been passed over because of the cost, and that more sales would have been achieved at a lower price point, but still…

I am pretty confident that many backers wouldn’t mind seeing Corsairs online for a little less than what they paid, after all they got two extra digital zines as Stretch goals, and yet… I also think there would be some who would feel they had been unfairly treated, and that is valid.

So what does this rambling thought train of a post imply? For me at least it means that next time I will think carefully about the future implications of pricing for backer levels, and what that might mean carried forward past the Kickstarter phase. I need to ask myself where will this game be available in six months time, and what sort of price do I want to be selling it for. And lastly, I need to parse those thoughts and bring them into the decision making process when defining backer levels.

Implications…


This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Timing and Tax

This post might be very ‘Australia’ orientated, but I am going to make some obvious observations about timing, tax, and the ZineQuest Kickstarter I ran in February this year. In Australia the financial year runs from July one year to June the next. ZineQuest ran in February. My Kickstarter project for ZineQuest launched on the 1st of February, and ended on February the 16th, funding successfully. Kickstarter takes time to gather rewards, chase backers who declined or didn’t pay, and generally process things, and in the end the money raised by the Kickstarter landed in my account on the 2nd of March, about two weeks after the project had ended. It should also be noted here that the amount pledged and the amount received by the project creator are not the same thing. Kickstarter takes it’s 5% fee, and there are additional processing fees which typically round the amount up to around 10%, and then there are dropped backers and refunded backers. Dropped backers are those who pledged an amount of money, and then who, for whatever reason, didn’t pay.

To give a quick and dirty break down using my Kickstarter as the example:

Corsairs funded on February the 16th, with 236 Backers pledging $4116 AUD.

Dropped Backers amounted to -$76, leaving the amount gathered by Kickstarter at $4040 (an ominous number 😀 )

Kickstarter fees amounted to about $202 and processing fees of a further $167.

Meaning that, after all else, Corsairs resulted in a deposit into my account from Kickstarter for roughly $3671 (yes, I am sanding off the cents throughout).


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If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

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Out of this I obviously had to pay for everything, from art to printing and shipping. Shipping was the largest expense by far, and cost a little over $1100 on its own. Aaaaannnndddd this is the thing that I think I am going to try and remember for the next time…

With the money hitting my account at the start of March, and the end of the financial year sitting at the end of June, the money raised by the Kickstarter was going to sit in the 2019/2020 taxable year. Between art, printing delays, and Covid, I ended up having Corsairs printed and shipped to me at the start of August, and then shipped out to my backers in the middle of August. Meaning the printing and shipping costs of more than $1600 would be counted as an expense in the 2020/2021 financial year.

Why is this relevant? It’s about the taxable income for any given financial year, in an ideal scenario I would have had the game printed and shipped before the end of the 2019/2020 financial year in June 2020 in order that the costs of printing and shipping would count against the income from the Kickstarter as an expense, and reduce the taxable income of my business.

Now, I fully understand we are talking small amounts of money here compared to almost every other kickstarter or business. But timing, as best as is possible, the expenses element of a Kickstarter so that the income does not look artificially inflated to the tax office is really worth planning for.

Yes, I had an income from the Kickstarter of over $3600, but that didn’t account for multiple expenses (art, printing, shipping labels, envelopes, shipping, and everything else). The tax office don’t care what expenses are upcoming though, that’s for the next financial year, all that matters is what happens between the start of July 2019 and the end of June 2020. Now, perhaps there is an advantage to the fact that my business has already racked up a bunch of expenses for the 2020/2021 financial year, and that may be useful when it comes to the (fingers crossed) ZineQuest in 2021 and lodging my tax return for the 2020/2021 financial year, but thinking about the timing of income and expenses is something I am much more aware of now than I was back in January of this year. This might be especially true if you are running a Kickstarter or making money from your creative work in addition to a day job, and your income is already close to a tax threshold.

Dull talk, and perhaps very Aussie-centric, but some further thoughts following my experiences this year with the ZineQuest.


This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Living in a Bubble…

Corsairs launched on Kickstarter on the 1st of February, 2020. It was a ZineQuest project that would run for 14 days. I had the game written, I had made a bunch of art myself, engaged a professional artist in the event we crossed that stretch goal, and had put a lot of planning and thought into how the project would run. What I had not put a huge amount of thought into was how I was going to market Corsairs… how I was going to get word out there… how I was going to get prospective backers to see it. Some context…

An exciting and daunting email to read, all in one…

Before the Kickstarter launched I had a mailing list that was in an infancy, with fewer than a dozen subscribers. I had a social media presence on Facebook and Twitter, and posted very occasionally on indieRPG forums on Reddit. I’m not sure now of the exact metrics, but I had a Facebook page for my company with almost zero likes on Facebook, but I was a member of, maybe two, Facebook groups of relevance. I think I had somewhere around 650 or so followers on Twitter. I did not have a presence on Instagram, or any other social media service. Twitter and Facebook, those were the two largest social media presences I could use to spread the word when my project went live.

Of course, in addition to whatever audience I could generate on my own, being a part of ZineQuest, and tagging posts about Corsairs appropriately, meant that there was a ready audience that could be tapped into; people who were knowledgeable about the ZineQuest, and keen to see and support zines connected to it. Many of these were also creators of their own ZineQuest projects.

What did I do when Corsairs launched? I posted everywhere I could think of… I posted on Twitter, on Facebook, on my company page on Facebook, I dashed off a company email, I blogged about it, I tagged everything with #ZineQuest, and I launched my project the second ZineQuest went live. I launched my project the second February rolled around (and that would mean half a day ahead of the US given my location) in the hope that being early in, would mean that there would be fewer zines up, meaning Corsairs would be jostling with fewer projects for notice. I was hesitant to post too often to Twitter, as I didn’t want to pester my followers, but with hindsight I think that next time I would post more.

I had also been writing a series of blog articles journaling my progress and planning with the Kickstarter, with two key reasons in mind:

  • I wanted to provide a series of articles (and this one is part of that series) that would, I hoped, be useful and interesting to creators looking to do ZineQuest for the first time.
  • I wanted to produce useful content. Useful content being something that others can use, and that also serves to get my project out there. I hoped that not only would I achieve the first point, but that people reading my content for tips or to follow along might also consider backing the project or supporting Caradoc Games. Content might get shared by those keen to see you do well, useful content might be shared by those keen to see you do well, and who found the content interesting or useful, or thought it might be useful to others.

Corsairs launched on the 1st of February, 2020. By the end of the first day it was over 50% funded, and passed the funding goal early on the third day. It wasn’t a ‘Funded in 3 seconds’ Kickstarter, but it funded pretty quickly, and more quickly than I expected. It had a relatively high Funding Goal compared to some ZineQuest projects, but not excessively so.

I posted updates to the Kickstarter page. I shared them on Facebook, Twitter, and anywhere else I could think of… Then around day 6 the project slowed right down, and the flow of backers dried up. I had posted lots of places, I had said: ‘Hey! Check this out!’, and I had said it in as many places as I could think of. I was running out of places to say things, and the influx of backers slowed to a trickle. I had hit my bubble…


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If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

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I remember clearly sitting at my computer and thinking to myself that I had yelled about my project everywhere I could think of… that the people who follow me who might back this project have either already done so, or are not going to… What now? I thought to myself in that moment. What now?

I felt that yelling again about the project was going to achieve nothing, the people I was going to reach through the avenues I had used had already been reached. I had filled my bubble with the announcement, and all who had ears to listen had heard it… had backed it or hadn’t. I had hit the limit of my social media reach, I had hit my bubble, and no amount of yelling was going to reach more people. It was a surreal feeling, a tangible sense of the intangible networks we surround ourselves with. Social media feels like it is a cavernously vast space that our voices can echo through endlessly. To feel edges, a boundary, was strange… What now?

Update number 3…

One of the things I loved most about the ZineQuest experience as a whole was the opportunity to interact with other creators. It felt like a very communal experience, with the vast majority of the people I was lucky enough to engage with overwhelmingly supportive of each other and each others work. From the start I had decided that I would take an active role in that communal spirit, it was laden with an energy and hope for success. Amplifying other voices, the work of other creators poses an interesting problem, I wondered to myself how many people who would potentially back my own project would I lose if I started sharing links to other zines… From the beginning, when I decided to take an active role I decided that I would place my hope in the old maxim that the rising tide floats all boats. In the last paragraph, I wrote of the moment I sat wondering, in the small hours one evening about 6 days into my Kickstarter, what now? Well part of that answer happened naturally out of my choice to try and like and share other projects. As I liked and shared other projects I found, unexpectedly, that other creators liked and shared mine in return. It wasn’t something I had planned, it wasn’t something I asked for or expected, but slowly the trickle of backers grew.

I think a project is also like a rolling stone, a project gaining backers is like a rock gaining momentum, and engaging those backers and being active on social media were, I think, the key things that kept my project rolling.

Had I been organised I could have gone on podcasts, tried to use Facebook advertising, had social media goals linked to the project, or any number of other options. But I didn’t really consider the fact that I exist within a bubble, and what I could do to market the project outside of that bubble. I wasn’t prepared for it, will I be next time?

Crossing the finish line felt great!

I think a few things I have learned from Corsairs are that I don’t need to write so many updates, and that equal to that, it is ok to share an update more than once on social media. Next time I think I’ll aim for fewer updates, and more active use of social media to share and share again the project. If I share on Monday morning my time, that might mean it’s hitting American followers just before midnight Sunday… By the time they wake and check their social media, that post is long gone. It’s ok to share things multiple times, and its’s ok to share and amplify the voices of other creators.

Corsairs taught me a lot, it also grew my social media following, increased my email list, and grew the audience that I had. I think, in reflection, that this is one of the more powerful things a running a Kickstarter, especially if you are a small time creator, has to offer. It can increase the list of those who follow you, allow you to reach more people in subsequent attempts, it doesn’t burst the bubble, but it does help it grow.


This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Updates! Get your Updates here…

Keep your backers engaged. That was the advice I got from several people who had experience running Kickstarters: Keep your backers engaged…

The most obvious vehicle for keeping your audience engaged is through updates. Updates require content, and take time to create. In December and January, well prior to the February launch of the Corsairs Kickstarter, I made a list of ideas I could write updates about. Updates about the progress of the campaign, naturally. Any milestones crossed, like being funded, reaching stretch goals, these were obvious, and I wrote last time about my planning for Stretch Goals. But what else could I write updates about?

The main page for the Kickstarter already contained an overview of the game system, and with a 36 page role playing game, if I expounded too much further on the specifics of the rules I may as well copy paste the rules book to the Kickstarter Page. I decided to take a mixed approach, keeping those ‘in-between the highlights posts’ about the setting of the game and some of the rules that I thought were neat aspects of the Corsairs system. With the mantra of ‘keep your backers engaged’ echoing in my head, I also decided that for the two weeks the Kickstarter was running, I would post one update every day.

Yes. One update every day. Over the course of the Kickstarter, from launch to two weeks later which marked the end of the project funding period, I wrote 22 updates. More than one a day, and more, by a long way, that I think I should have. It was tiring, of course, but I also wonder now whether the constant barrage of updates could have been off-putting to some prospective backers. This is a question and quandary that I don’t have an answer to, unfortunately.

Updates is one vehicle for keeping backers engaged, but there are other options. I decided, given that the Stretch Goals I had settled on mostly involved more content for the game, that I would run a poll for every stretch goal. These polls would ascertain which of the expansion zines would ‘make the cut’. I started using Survey Monkey, but found it didn’t suit my purposes quite as well as I had hoped. I soon switched to Google Forms, and found that a much more flexible and easy to use platform.

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If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

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One other thing I decided to do during the Kickstarter was to include a shout out to at least one other ZineQuest zine every update. There was such a huge array of awesome looking zines, I thought it would be good to highlight as many other creations as I could. I do have to admit that I was worried I might lose some backers, who might choose a highlighted zine over Corsairs, but I also thought that some of those highlighted zines would end up leading more potential backers to the Corsairs page as well – swings and roundabouts. In end I decided that to hell with whether I would get a loss or boost out of highlighting other products, ZineQuest had a very excited and communal feeling to it, and a part of that was a slew of creators sharing each others stuff – something I was very glad to take part in.

So… 22 updates over the course of the Kickstarter, that ended up being around 12,500 words all told. I ran four polls, and across those polls tallied some 220 odd votes. In those updates I highlighted 23 other zines that took part in the Zine Quest. What did I learn?

39 updates to date…

I think next time I will try and tone down the frenetic pace of updates. So many updates hitting the inboxes of my backers was possibly, in retrospect, annoying. Being excited about something is one thing, sharing details and sneak peaks is one thing, but do it too much… I don’t know if any of the backers found it annoying, if you were one, perhaps comment below with your thoughts, but I think toning down the number of updates will not hurt. Don’t get me wrong, a Kickstarter needs updates! But I don’t think it needs quite so many.

Polls were great fun. I liked using the polls, and I really liked watching the results roll in. It gave me a sense of the number of backers engaging with the project in real time, and helped me work out which stretch goals the backers wanted to see most. Corsairs, with a majority of its stretch goals being for additional PDF content, was well suited to the use of polls. In another project, it might not be so well suited or relevant, but for this ZineQuest Kickstarter it was good fun.

Highlighting other zines was something I was very glad I did. The jury is out on whether I lost backers through it, or gained any, but it was just a good thing to do. I truly hope that some of the projects I highlighted gained backers off those updates. If I was running a Kickstarter outside of ZineQuest I would consider doing this, though not as often. Perhaps focusing on friends who were running Kickstarters in the same space as my own, or to projects or creators I admire. As a part of the ZineQuest though I felt it was something that fit really well. ZineQuest was a time of buzzing interactions, lots of liking, sharing, and resharing of links and posts between creators. With the general mood of this year’s ZineQuest being one of excitement I felt that it was fundamentally a good thing to do, and something that played into the spirit of the ZineQuest in general.

This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.

Pixels and Pages

One of the things I assumed when creating the Corsairs RPG Kickstarter, is that the digital (PDF) copies would be a more popular option than the physical copies.

I was wrong.

Nevermind that I was wrong for now… why did I think digital copies would outsell physical copies?

Shipping. In the simplest of terms, the answer was shipping. Shipping is expensive. Shipping from Australia is especially expensive. A couple of posts ago I wrote about the costs of shipping. Last post I wrote about the different backer levels, and the prices I came to for each of those. But to summarise: I had decided that the backer levels would be set at $10 for a digital only copy of Corsairs, and $15 for a physical copy, with the cost of shipping added after the Kickstarter had funded. Now, these prices are in Australian dollars, and so translate well into the US and UK currencies, which I assumed would be my largest sources of backers. Shipping domestically would add a cost of $2, and internationally would add a cost of $8. Bringing the total for a physical copy domestically to $17 AUD, and internationally to $23 AUD. At the end of the day this is a price that is more than double the cost of the PDF. Based on that I would completely understand, and expect, that a majority of international backers would opt for the digital reward level.

Yes, currencies play a key role, and $23 Australian dollars in US dollars or UK pounds is a better proposition (at the time of the Kickstarter it was around $16 USD for the shipping and the physical copy combined). Compared to the cost of the digital backer level, it was more than double. Based on this, I assumed that the digital version would receive more backers than the physical.


INSERT OBLIGATORY PLUG:

If you don’t have a copy of Corsairs you can fix that by heading to DriveThruRPG or Itch.io. If you missed the Kickstarter and are interested in a physical copy of the zine, there are still some physical copies left, contact me at caradocgames@gmail.com for details.

The supplement, Smoke and Oakum, is also available at DriveThruRPG and Itch.io now!

END OBLIGATORY PLUG.


As I wrote above, I was wrong. At the end of the Kickstarter Corsairs had 236 backers, funding at 274% of it’s goal. Of these, 80 backers opted for the digital only level, while 148 opted for the physical level. 63% of backers opted for the physical level, representing 79% of the funding for the project. Compared, only 34% opted for the digital only level, representing 20% of the money raised. With the final percent coming from the few lovely people who backed but opted for no reward.

Interestingly, and annoyingly, the Kickstarter Fulfillment tab gives you the number of backers by country, but no option to filter that by backer level. So I had 236 overall backers, and 148 backers for the physical copy, and the fulfillment tab tells me that 149 of those were in the US (that’s obviously 149 of the 236, not the physical copy). But it’s interesting data nonetheless. Counting by country I had the following:

  • US – 149 backers
  • Australia – 28 backers.
  • UK – 18 backers
  • Germany – 10 backers
  • And a whole bunch of other countries with 1 or 2 copies, from Spain to the Philippines, from Norway to Puerto Rico.

So… why did people opt for the physical game?

I have no idea. I think the most likely answer is that many people, when they can afford to, prefer to have a physical thing, a manifestation of their pledge, and a book to thumb through. I know personally that I like to have physical copies of the RPGs I own where possible. I can’t explain why, but I prefer reading a physical copy than a digital one, and there is a visceral element that plays a key role as well.

Ok, so what does this mean?

Well, on one hand it’s nothing more than an observation. On the other, I think I would be very hesitant to run a Kickstarter that offered no physical copy. It seems that people like their physical books/zines, and that neglecting that would potentially turn away a number of backers. How many of the 148 backers I had, that opted for a physical copy, would have backed for a digital copy I will never know, but some, perhaps a significant number, would have been lost, of that I am sure.

So the next Kickstarter I run, and there will be one, whether for the next ZineQuest (presuming there is one) or independent of it, I will make sure to include a backing level that is for a physical copy…


This article is a part of a series about running a Kickstarter campaign for ZineQuest, you can find the other articles in this series here.